10 words that attract good luck!

Names of real estate agencies: formulating the main rules

Remember the two main criteria - clarity and brevity

. Assume that when a potential client sees your sign on the street or reads information about the company on the Internet, he should immediately remember it. And of course, understand what services you provide.

When creating names for real estate companies, we recommend choosing one of the naming principles:

Direct associations with business.
This simple method really works. “Housing problem” or “Your own home” immediately refer to the direction of the company’s work. The main disadvantage is that there are a majority of such companies.
Add a geo reference.
Of course, if it says something to your audience. For example, “Mortgage agency on Vasilyevsky”. The main thing is to make sure that there are not 5 other similar companies located near you.
Use of the owner's name.
Another option is to give the name some personality. "Real estate agency of Konstantin Rumyantsev." Make sure the owner's name is easy to remember, otherwise you should avoid this method.

How to name a real estate agency according to Feng Shui: we're not kidding

We anticipate comments that such methods do not work in such a serious business. Of course, we do not advise you to become imbued with Chinese wisdom and rely only on it. However, we urge you to remember: the main principle of Feng Shui is harmony. The Earth element, which is suitable in this case, is associated with reliability, caring for people, a warm hearth, etc.

Agree, “My new apartment” sounds much better than “Real Estate Agency No. 1.” Starting from a specific direction is a win-win option. Use positive associations that inspire trust

and are associated with comfort, reliability and safety.

This applies not only to the company name, but also to the logo and website design as a whole. Proceed from the fact that the name does not exist on its own, but is included in the general concept.

Black magic rituals

Black magic should be treated very carefully. Without certain experience and knowledge, it is better not to do such rituals. As a rule, they are based on communication with the afterlife. But they differ significantly from white magic in the speed of execution. But you often have to pay for them with your health, the well-being of your loved ones, and sometimes even death.

Why do magical rituals for good luck and wealth work? Perhaps because many people subconsciously believe in magic. By casting spells, a person opens up to a flow of new energy. This is why positive changes come.

What names should you avoid?

There are names that seem original and sound beautiful, but if the meaning behind them is lost, it is better to abandon them.

Be careful with foreign words. Sometimes the owner chooses a name, say in English, solely out of euphony. It is very distantly connected with the business sector. Example: “Green House” can equally well turn out to be both a country real estate sales company and a landscape design company.
Do not use “status” but meaningless names. “Garant Plus” or “Agency Elite” will tell you that you provide reliable service or work with premium clients. But they don’t tell you the main thing: your activity is related to real estate.

Previously, many entrepreneurs, trying to get to the top of the lists of directories, tried to name a real estate agency so that it began with the letter “A”. Hence the names that are quite ridiculous for the real estate industry: “Lampshade”, “Active Search” or “Alliances” and “Alexandra”, which are incomprehensible to clients.

Fortunately, entrepreneurs now very rarely make such mistakes. And they direct their efforts to promoting on the Internet. However, this is a topic for a separate article.

Making the task more difficult

Indirect associations

If you designate your activity with some beautiful and sonorous word like “Elite,” no one will understand its meaning without decoding it. For example, the name “Garant” hints at commitment and quality, but does not say anything about the specific scope of the services offered.

Something personal

You can call the agency a beautiful female name or, for example, “Ignatiev and K” - after the owner’s last name. This option is not bad, but we should not forget that it is more suitable for a small town in which famous personalities are at odds. In a metropolis, it is difficult for an ordinary client to keep such a name in his head, since there is no association with a specific person. In this case, the fight against competitors will have to be accelerated in other ways.

General recommendations when creating a name for a real estate company

Let us list the main rules for successful naming:

Simplicity and conciseness
Connection with real estate and your line of work
Positive associations
Absence of templates and banal words

We wish you good luck in creating and growing your business!

Whatever a person creates in this world, he must take care of his creation and provide every opportunity for its development. The same applies to real estate agencies. From the point of view of the teachings of Feng Shui, when creating such a business, you should initially take care of its correct name, which should be based on the element to which this agency belongs. It can be easily determined by knowing in advance the functions of this enterprise. Since all real estate agencies are involved in caring for people, protecting and preserving their homes, they belong to the Earth element. Manifestations of this element must be used not only in the name, but also in the design of the premises of the enterprise, the creation of a logo, a company website and various advertising banners. In addition to the Earth, which we have already decided on, Fire, which supports the Earth throughout, is also suitable for the above purposes.

The shape of the earth is a square, while the color is brown and yellow, but the shape of fire is triangular, and the color is all existing shades of red. These are the colors that should be used to decorate agency premises. People who come to such a company will understand on a subconscious level where and why they came. It will be much easier for them to relax and trust the professionals.

The same effect should be used when creating the correct website design or agency logo. For example, if a potential client, before going to a similar company, initially selects his options on the Internet, going to the website of each organization and evaluating the services provided, then a properly designed Feng Shui page will undoubtedly help him make the best choice.

But if a real estate agency takes care of designing the correct sign using the described elements, which will perfectly reflect the essence of the entire organization, more people “from the street” will come here. The thing is that such advertising will lure them on an unconscious level. Even if most buyers are not even thinking about purchasing real estate at the moment, they will simply come to you to find out the full list of services provided.

But before naming a real estate agency (Feng Shui options are the main ones), you need to give preference to those words that a person associates with safety, home, comfort and reliability. You shouldn’t get too clever and come up with a name with a lot of English words. A simpler and correctly chosen company name will inspire more trust among its future clients.

There are some basic principles to consider when choosing the most appropriate name.

1. In the name of a real estate agency, you should not use words that do not correspond to your field of work. For example, if the housing you provide is aimed at a more affluent audience, and the organization’s name uses the slogan “affordable housing,” this will not benefit you. On the other hand, ordinary citizens will never be attracted by the phrase “luxury real estate” in the name.

2. Do not use abstract names - simple associations and understanding of all the words used.

3. Always focus on the target audience that will use the services of the future enterprise.

4. Consider all types of services that will be provided: sales, rentals, or both.

Among other things, do not forget about all the other principles of Feng Shui for any commercial premises. For the success of a new agency, it is very important to choose the right office location, normalize the flow of Qi in it, correctly seat the “main operating” people (director, accountant), and also choose the most optimal place for office equipment and cash registers. Very often, a competent consultant can help in such matters, who will make choosing the right name easier and more interesting.

Take care of your agency and let it prosper!

1 Principles for creating names for a real estate agency
2 Names for real estate agencies that bring good luck
3 What names should you avoid for real estate agencies?

When deciding to create their own business, including in the real estate sector, entrepreneurs devote a lot of time to the procedure for registering their business, searching for partners, developing a client base and advertising. But they rarely think about how to name the company correctly, and often do not know about the relationship between name and profitability. This aspect is very important when opening a real estate agency.

Feng Shui company names

A good Feng Shui name is one that consists of one or three words, and also includes a syllable for the type of activity that you are going to engage in. Let's look at these points in order and in more detail to understand everything.

So, why should a company name consist of one word (or three), why not two, five or some other number? Let's go back to the origins of Feng Shui numerology. The fact is that the ideal company name should generally be contained in one single word.

The number one is a very good symbol, according to Chinese Feng Shui it literally means "winning".

Therefore, it turns out that if your brand or LLC has one word, then it is already programmed for success. A name consisting of three words is also a good idea, since three is a number that is interpreted as “growth”, and therefore your enterprise will quickly take off. But as for the name of the company, which consists of two words, here, alas, one cannot expect much success.

Let's look at a trivial example. Let's say you decide to open a beauty salon and plan to name it “Christina”. This is a good name for a company according to Feng Shui, although it does not reflect the energy of the future field of activity, but, nevertheless, the name is feminine, and therefore is closely related to beauty.

When you are preparing a sign for your office or business, consider the following factor: the final form of the words on your sign, including the name, should also be either three or one.

In some cases, this may be the number six, as it is also good for business.

So you make a sign for your salon and it says “Christina’s Hair Salon.” We end up with two words that should be avoided, and in this situation even a good company name loses its energy. It would be more logical to add one more word and rename the sign: “Christina Women’s Hair Salon” or “Christina Beauty Salon.” Also, if you need more words to describe the services and you don’t fit into three, you can expand this number to six, as already written above. This is a favorable number because it is interpreted as “wealth.” Then our sign might sound like this: “Christina’s Beauty Salon and Women’s Hairdresser.” In this case we get six words on the sign.

Let's look at another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, he gives the company a made-up name or some word that has nothing to do with the construction business at all. Let's say a person chooses the name “Arkady” for his brand.

By itself, it will not bring any profit and is frankly unsuccessful in Feng Shui, because it does not have specific energy. In this case, it is more logical to supplement the name in order to attract good luck and rename the brand, for example, “Arkadiystroy” - this is a completely different matter, and from the point of view of Feng Shui, this brand already initially has the correct and suitable energy, it becomes a favorable direction for the flow of the invisible force of Qi .

If the founder of the company does not want to change the name, then you can get out of the situation in another way: add two preceding words to it, which will enhance the energy of the name and lead it in the right direction. In this case, we will add suitable words and end up with “Arkady Construction Company”. Of course, this is not exactly what should be used for a successful business, but in this case the harm from an inappropriate name is minimized.

Now let's discuss the typical mistakes of most beginning entrepreneurs. In pursuit of originality, many businessmen act thoughtlessly and forget that even a good idea can be doomed to failure due to an inappropriate name. Any business works to attract clients - the more of them, the better the company is doing. And what attracts customers is, of course, a laconic but meaningful name.

Therefore, if you call it construction and put it on a sign without previous words, you will simply destroy the entire feng shui of your brand. And keep in mind one more thing: the preceding words must be exactly before the brand name, have the same shape and size of letters, so that they form a single whole sentence. In this case, the energy will accumulate at the beginning of the phrase, and only then in the inappropriate or unfortunate brand name.

But if you move these words down, write them on top, or make a small note somewhere in the corner of a sign or logo, then it simply won’t do any good. Remember the unity of your name.

Also, along with inappropriate minimalism, when the name of a company consists of one inappropriate word, the opposite situation often occurs. This is very easy to explain with an example: let’s say a company places a sign above the entrance that says “Arkadiystroy Construction Company.”

This creates an absurd energy picture and destroys the harmony of the flows of luck, because the name itself already gives a clear idea of the type of services that await people within the office walls and it attracts the flows of Qi. Therefore, it is better to remove the repetition of similar words or, if necessary, replace them with ones that are close in meaning. And then, in this case, we bring forward the “carrying word” (the one that is designed to accumulate and attract the energy of good luck, which describes your activities) so as not to violate the feng shui name: “Arkadiystroy: creating houses.”

These are primitive and understandable examples, based on which you should immediately understand how Feng Shui generally works when it comes to the name of a company.

Now let's repeat the basics that we learned above in order to remember them and avoid common mistakes:

The name (logo) of a brand or company ideally consists of just one word;
Your name must contain a word or syllable that clearly indicates the type of your activity;
Your sign, logo, website, etc. should have either one, three, or six words;
If the name of the company is unfortunate, we give it a place at the very end, and supplement it with the necessary ones in front;
If the brand name is suitable and has the correct Feng Shui (contains a clear hint of your activity), then we place it at the very beginning of the sign, logo, etc.;
There is no need to enhance the meaning of the name by adding the same syllable or word, as this violates Feng Shui;
Do not chase original and strange names, since such a name can make you invisible both to the flow of Qi and good luck in business, and to your potential clients.

Believe it or not, it is often such “primitive” rules that help a business grow to incredible proportions in a short time. While innovative ideas and outlandish names most often remain in the shadows, misunderstood and useless to anyone. Therefore, here it is better to move along a proven path, so as not to upset the balance and be able to harmoniously develop your entrepreneurial activity.

Principles for creating names for a real estate agency

The process of developing unique names for a company, product or service is called naming. This is the basis for building a brand. The name must be created taking into account certain rules, for example, adhere to euphony and achieve positive associations. You can name a real estate agency yourself, or you can use the help of professionals in the field of naming.

Advice
: if the company will operate in the LLC format, it is important to correctly prepare the registration of constituent documents.

As a basis for creating an original name, you can use:

words from everyday speech, jargon;
rarely used words;
historical, geographical names;
names, words from other languages, abbreviations, neologisms, mythological concepts, etc.

But not all elements can be correctly applied when choosing a name for a real estate agency. In this case, it is better to focus on a limited range of options. A company operating in this market segment must attract visitors with its name, instill in them trust, a sense of reliability and professionalism. An illiterate name can spoil the positive image in the client’s mind, harm the image of the organization, reduce its competitiveness, as well as the effect of advertising and marketing. An incorrect approach often leads to the fact that some clients and potential partners perceive the company as a fly-by-night company and do not want to cooperate with it.

When choosing a name for a real estate agency, we advise you to pay attention to the following principles:

Link to the type of activity (Luxury Real Estate Agency, Dom Plus).
Evoking pleasant emotions, associations, creating a positive image of the company (Partner, Avangard, LuxeHouse).
Conciseness, easy pronunciation (Alliance, Alfabrok, Your House, City, Metr).
Uniqueness (Pan Khauz, Byznesmost).
The use of words close to the field of activity in foreign transcription (Park Lane, La Vida, REAL ESTATE, Atlas Kvartyr, Realtor).

Advice:
You can make money work not only by creating your own business, but also by becoming an investor, opening a deposit in a bank, or engaging in resale or rental of real estate.

Names for real estate agencies that bring good luck

There are no universal names for real estate agencies that bring good luck. But within the framework of some teachings and practices, it is possible to identify certain principles, based on which, it becomes possible to choose the optimal name for a real estate agency. It should give an idea of the type of activity and at the same time instill confidence in the quality of services, reliability of cooperation and inspire trust.

According to the tenets of Feng Shui, when choosing a name for a real estate agency, you should use words that are associated with home, safety and reliability. The teaching says that the real estate sector is controlled by the Earth element, so the name should reflect comfort and security (for example, My House, Status, Expert Real Estate). It is also important to take into account the nature of the first letter in the word, because according to Feng Shui, each of them has a certain element behind it (and some cannot be adjacent). These are, for example, Water and Fire, Fire and Metal, Metal and Wood. The presence of such positions can negatively affect the well-being and development of the company.

When choosing a name, many are guided by the principles of numerology. According to this teaching, each letter corresponds to a certain number, and their combination carries positive or negative energy, which directly affects the course of life, the success of a person and all his endeavors. It is important that the name of the real estate agency is full of positive energy and does not evoke bad associations or emotions. If you adhere to at least a few basic rules and create a name for a real estate agency correctly, it will have a beneficial effect on the start and development of a business, simplify marketing and advertising, speed up the process of creating a client base, and therefore will definitely bring good luck.

Feng Shui can help you

It is no secret that it is now very fashionable to conduct almost any business with an eye on the tenets of Feng Shui. What does this mean in relation to our case? For the successful development of a business, you should know the element to which it may relate. And this depends on the functions that your agency will perform.

By definition, these include preserving and protecting clients' homes and caring for people. In general, this moment can be attributed to the Earth element. Its manifestation should be played up both in the name and in the interior design.

Among other things, you should use it when developing a website design, choosing advertising banners, etc.

Another element that may also be suitable is Fire. Its task is to support the Earth. The colors of these two elements should be yellow and brown (for Earth). Fire includes all shades of red found in nature.

What names should you avoid for real estate agencies?

When choosing a name for a real estate agency, it is important to take into account the specifics of work in a certain market segment and remember the goals to which it should contribute. Some names are absolutely not suitable for companies working in the real estate sector:

Personal names, names of mythological characters (Alma, Sophia, Amalthea).
Words that evoke ambiguous associations (Blagovest, RealDruzi, Princely House, StarMax, Koshkin House).
Difficult to pronounce words, including in foreign transcription (Kiev International Realty, All Star Moscow Realty).
Abbreviations (AMGK, LiC).
Banal names that were actively used in various fields and do not make it possible to accurately and quickly identify the company (Mayak, Tower, Rodnoy Dom, Megapolis, Leader).
Neologisms (although they allow you to stand out from competitors, they do not provide an opportunity to clearly identify the company and require a more serious approach to marketing).

Choosing a name for a real estate agency is one of the important stages in creating and developing your business. Despite the fact that the name is not the determining factor for a successful start, it still affects the effectiveness of marketing, advertising, the company's image in the client's mind and sales volumes. It is quite possible to choose a good name on your own, having previously studied relevant materials and expert recommendations. If necessary, you can always contact a naming agency.

Principles for creating names for a real estate agency

Advice
: if the company will operate in the LLC format, it is important to prepare the registration correctly.

As a basis for creating an original name, you can use:

words from everyday speech, jargon;
rarely used words;
historical, geographical names;
names, words from other languages, abbreviations, neologisms, mythological concepts, etc.

When choosing a name for a real estate agency, we advise you to pay attention to the following principles:

Link to the type of activity (Luxury Real Estate Agency, Dom Plus).
Evoking pleasant emotions, associations, creating a positive image of the company (Partner, Avangard, LuxeHouse).
Conciseness, easy pronunciation (Alliance, Alfabrok, Your House, City, Metr).
Uniqueness (Pan Khauz, Byznesmost).
The use of words close to the field of activity in foreign transcription (Park Lane, La Vida, REAL ESTATE, Atlas Kvartyr, Realtor).

Advice:
You can not only create your own business, but also by opening a deposit in a bank, engaging in the resale or rental of real estate.

What else can you think of?

You can sit down with your business colleagues and brainstorm. Or you can calculate the desired option by simply searching through more or less suitable words and their combinations. You can order a beautiful name for a real estate agency from a specialized naming bureau - there are many of them now. In a word, there are more than one or two ways to come up with a sonorous and satisfying name for your business.

What else should you take care of in this difficult creative task?